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d owner, dies aged 84Rooney’s name attached to NFL’s landmark initiative in minority hiringRoger Goodell: Rooney ‘one of the finest men in the history of our game’Share on FacebookShare on TwitterShare via EmailView more sharing optionsShare on LinkedInShare on PinterestShare on Google+Share on WhatsAppShare on MessengerCloseAssociated PressThursday 13 April 2017 21. betsy ross am1 He helped choose the team’s legendary coach Chuck Noll, and ran the Steelers through Super Bowl victories in the 1970s before taking over as the owner when his father died in 1988. betsy ross am1 That face — all determination and brambled beard — still fronts much of the league’s promotional mat. betsy ross am1 g the Rooney rule, under which NFL teams are required to interview minority candidates for coaching and front-office positions. betsy ross am1