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A name-brand player can probably get away with two of those three elements in the currently constituted MLS, but going three-for-three is pushing anyone’s luck. breaking2 Bill Cox popularized the game in New York City with his International Soccer League. breaking2 You might think USA Track & Field, an organization that is drowned out by the big sports leagues when the Olympics aren’t on, wouldn’t mind the publicity. breaking2 Lifetime’s parent company, A&E Networks, has invested in the league as a sponsor and a partner in a new media venture that has already revamped the league’s official site. breaking2